Delta Center Bluetooth Location-Based Service

Delta Center, Salt Lake City, Utah

Utah Jazz at Delta Center deployed Bluetooth Low Energy (BLE) technology to engage fans attending sporting events and concerts.

MSB & Aruba Networks were contracted to design, install and optimize BLE beacon technology to provide a richer, more mobile experience for its 1.8 million annual guests. MSB’s approach required an on-site engineered solution to develop a robust design approach for the arena bowl, concourses, entry points and general public areas.

To ensure inconspicuous placement of BLE devices, MSB applied trade tactics such as vinyl-wrapping components to match surface color and strategic placement of approximately 1,100 beacons in the venue. The location-based wayfinding network provides a solution for fans to help navigate throughout the venue using interactive mapping on their smartphones.

The BLE technology integrates with cloud-based software and a new mobile app that leverages mobile analytics to deliver indoor navigation, in-seat ordering, location-aware push messaging, and venue-specific notifications to customers.