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Seamless Wireless Service at American Airlines Center


The adoption of wireless cellular devices that provide both voice and data services is driving the need for enhanced coverage throughout the nation. Today, consumers expect wireless cellular voice and data coverage that performs reliably almost anywhere at any time.

Since opening in 2001, the 84,000-square-foot American Airlines Center in Dallas, Texas, has maintained its standing as one of the most technologically advanced venues in the world. The American Airlines Center is a premier sports and entertainment venue and home to the NBA’s Dallas Mavericks, NHL’s Dallas Stars, and AFL’s Dallas Vigilantes.

Wireless users expect seamless service as they transition from outdoor networks to stadiums, airports, convention centers, and other large facilities. For the facility’s operator, Center Operating Company, meeting the highest customer expectations at the American Airlines Center requires keeping pace with demand for reliable wireless service by employing advanced technology, including infrastructure expansions to support the latest advancements in communications.

The Solution

Center Operating Company selected M S Benbow & Associates to provide wireless technology consulting services to help the facility stay on pace with consumer demand by managing upgrades to the cellular infrastructure needed to serve the American Airlines Center’s estimated two million annual patrons.

For the past 11 years, MSB has provided system planning, project and construction management for the multiple distributed antenna systems deployed throughout the facility.  The antenna systems have gone through several upgrades since the original equipment was installed.  Each upgrade provided coverage or capacity improvements in addition to new technological deployments.

MSB assisted with negotiating business agreements with leading wireless carriers, which maintain individual standalone systems that maintain commercial cellular service for mobile phone users and employees.

MSB provides end-to-end customer representation for cellular infrastructure projects including:

  • Project scoping
  • Contract negotiations
  • Design review
  • Project & Construction management
  • Commissioning oversight
  • RF Coverage and Performance Testing
  • A & E Drawings and related documentation


THE Outcome

Through its ongoing relationship with Center Operating Company, MSB has been instrumental in helping to keep the multi-purpose facility at the forefront of cellular technology improvements and provide the highest level of service to patrons of the center.

Center Operating Company in 2011 awarded MSB a Corporate Partnership Award recognizing the engineering firm for its commitment to providing engineering and project management services for the wireless infrastructure that supports an estimated two million guests annually at American Airlines Center.  MSB continues to have involvement in any aspect of cellular technology upgrades and capacity improvements at the center.

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