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DAS for Mercedes-Benz Superdome & New Orleans Arena

Mercedes Benz Superdome image

Seamless Wireless Coverage For Fans

The challenge was to Provide seamless wireless coverage for an expansive 13-acre sports and entertainment complex in advance of several high-profile events such as the BCS Championship, Final Four, and Super Bowl XLVII.



Growing Capacity Needs

On the heels of an $85-million upgrade and renovation project, venue management company SMG sought to improve cellular communications at the Mercedes-Benz Superdome and adjoining New Orleans Arena via deployment of a state-of-the-art network capable of meeting current and growing capacity needs due to new technologies and increased hand-held wireless use.

The multi-million dollar telecommunications project would ensure the venues possess the bandwidth necessary to withstand the mushrooming number of consumer applications and expanding connectivity capabilities patrons expect from a modern facility.


Enter M S Benbow

SMG selected M S Benbow & Associates (MSB) as the engineering and project management firm tasked with overseeing all aspects of the design, project execution, and launch of an open-architecture, neutral-host Distributed Antenna System (DAS) capable of supporting seamless wireless voice, data and text services across the sports and entertainment complex. The 4G LTE DAS network would ensure the more than 70,000 fans can count on reliable service for voice calls, text and picture messages, and social media interaction during big events.

MSB took a lead role in negotiating with carriers, developing system specifications, and providing design review and project management services. MSB was on-hand throughout the system construction and launch as project manager. The network serves the entire entertainment district, which includes the Mercedes-Benz Superdome and New Orleans Arena as well as their respective parking areas, administrative offices, team offices, team locker rooms, Champions Square and Club XLIV. AT&T was selected as the lead carrier for the DAS expansion.

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Mission Accomplished

The new network is the largest DAS system of its kind in the country, featuring 950 remote antenna and 70 miles of cable. The system was engineered to serve fans inside the Superdome and additional patrons in the adjacent facilities simultaneously: During major events at the Dome and when crowds fill the adjacent New Orleans Arena, total turnout can top 100,000.

MSB has an ongoing role in representing SMG as new operators are added to the system. Verizon Wireless recently launched their service on the DAS.

The New Orleans-based firm provides ongoing operational management and support for future technology upgrades and expansions at the facilities. MSB is working with SMG to ensure connection by other operators prior to Super Bowl XLVII.


Services Provided

  • Consulting and evaluation of the DAS infrastructure
  • RF engineering plan review and specification development
  • Carrier negotiations and lead carrier selection support
  • Project management


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